Find all Details below Research Paper Example | Topics and Well Written Essays - 2250 words

Find all Details below - Research Paper Example Number of researches have been carried out to understand the role of these factors in the decision making process regarding various business related issues. However, most of these studies fail to provide a proper understanding regarding the effects of these factors in the context of a particular country. This paper includes a proposal of a research that will be conducted in order to gain insight into the role of different micro as well as macro environmental factors that are likely to impact the businesses which are operating in Australia. This research proposal is consisted of the principle aims and objectives of the research. Furthermore, it also includes the literature review, thesis structure as well as the expected outcomes of the actual research that will be carried out in near future. The research is expected to be very useful for the individuals from the both industry and academia as the focus will be on a particular country i.e. Australia. Purpose and Aims The central aim of the research is to identify the major macro and micro economic factors that are capable of influencing a particular organization in Australia. In addition to this another main objective of this research is to find out the ways in which the decision making process regarding the marketing of a particular company or its product or brand can be impacted by these factors. The main focus of the research will be on the strategic marketing decisions of a firm in a sense that how such decisions are impacted by the various environmental factors. The major research questions are properly mentioned below – 1. What are the major micro and macro environmental factors that are capable of impacting the business in Australia? 2. How the macro and micro economic environment of Australia impact the strategic marketing decisions of an organization in the particular country? Literature Review Success or failure of any research is greatly impacted by the theoretical base of it. In order to analyz e the theoretical background, a review of literature is conducted. No research can be said to be a completed one without the proper review of literature. As far as this research is concerned there are several theoretical aspects that will be properly analyzed. Two of the most important aspects in the context of this research are strategic marketing and macro and micro environmental factors. Preliminary study shows that marketing decisions at the strategic level make significant difference. On the other hand there are number of macro environmental factors such as culture, politics, economy, technology, society etc. that may influence the performance of a marketing campaign. Extensive literature regarding strategic marketing as well as several of the above mentioned factors is likely to be available in different books, journals and magazines. These sources can be accessed both online as well as offline. However, investigation regarding the academic theory of these aspects should be ma de limited. Marketing is a vast concept and hence it is not feasible to get into all the aspects of it. In fact, the focus will be on strategic marketing while searching the literature. On the other side, only relevant literature will be searched

Problem Solution & Defense Essay Example | Topics and Well Written Essays - 2500 words

Problem Solution & Defense - Essay Example As a part of this process, it has also acquired Enviro Tech, which is one of the Company’s major domestic competitors. Some of the salient issues that need to be addressed are as follows: (a) managing the merger with Enviro Tech successfully, paying attention to organizational issues (b) addressing the concerns of the old time employees of Inter clean and (c) the issue of training for employees. The goal of this process of transition is to transform the Company’s purely sales based approach to a solutions based approach. As a part of this approach, the organizational framework of the Company has changed, with the acquisition of Enviro tech. People management plays a critical role in a successful merger and acquisition as in this case of acquisition of Enviro tech by Inter clean, with sensitive decisions to be made on issues such as organizational design and staffing, etc but these are often elements that are overlooked. (www.coolavernues.com). In the case of Inter Clean after the acquisitions process, the members of the executive team all have different agendas and there is a lack of coordination and integration in terms of goals, motivation and long term interests of the Company. Tom wants to pursue global expansion, Sally is interested in further mergers, Janet wants to retain the status quo in terms of HR policy and Garcia and the others want to take over an important role in Sales and Marketing. This has created a win/lose situation as part of a distributive negotiations process, as a result of which there is confusion in goals, especially among Inter clean employees. There is also a conflict between the employees of Inter Clean and Enviro tech. Janet does not want to let the old employees go, while the executive team wants to include employees of Enviro tech. This is causing difficulties and confusion among employees, since some of them anticipate being